Plastic packaging products have experienced many storms, which can be said to "make headlines" in the whole packaging industry. Nevertheless, plastic packaging has never stopped moving forward. The overall trend of the whole industry is to "individual" develop their skills and keep up with the market.

各展身手，紧跟市场

Show your skills and keep up with the market

塑料瓶包装的饮料、食品在生活中很常见，虽然现在食品饮料的包装形式呈现多元化：年轻的消费群体喜欢个性化的包装，对于一些中老年人来说还是对传统包装情有独钟。不管是传统还是时尚，塑料包装似乎都能轻松胜任，特别是在追求个性的大环境下，塑料的可塑性就在包装舞台上大放异彩了。

Drinks and food packaged in plastic bottles are very common in life. Although the packaging forms of food and beverage are diversified now: young consumer groups like personalized packaging, but for some middle-aged and elderly people, they still love traditional packaging. Whether traditional or fashionable, plastic packaging seems to be easily competent, especially in the environment of pursuing individuality, the plasticity of plastic shines on the packaging stage.

去年可口可乐推出的个性化塑料瓶标签，在塑料瓶标签上印上青春快乐等不同标签的字体来迎合年轻人个性化的诉求。赢得了很多年轻人的追捧。现在，国内对于塑料瓶包装的个性化定制需求越来越强烈，如对礼品包装个性化的要求。对此，我们认为急需出现几家的私人定制的塑料瓶企业，专门来满足市场的这一需求。这个市场会比较特殊，不再是大批量的塑料瓶订购订单，而是专注于精品化、个性化的塑料瓶包装生产和销售。应对市场需求，希望国内有更多塑料瓶厂家能积极尝试进入这一领域。

Coca Cola launched a personalized plastic bottle label last year, which printed fonts of different labels such as youth and happiness on the plastic bottle label to meet the personalized demands of young people. It has won the admiration of many young people. Now, the domestic demand for personalized customization of plastic bottle packaging is becoming stronger and stronger, such as the personalized requirements of gift packaging. In this regard, we believe that there is an urgent need for several private customized plastic bottle enterprises to meet this demand of the market. This market will be relatively special. It is no longer a large number of plastic bottle orders, but focuses on the production and sales of high-quality and personalized plastic bottle packaging. In response to market demand, we hope that more domestic plastic bottle manufacturers can actively try to enter this field.

提升自我，寻找市场

Improve yourself and find the market

在时代潮流不断变化的情况下，人们所具备的审美水平也发生了大的变化。就拿常见的包装产品来说，其种类也是非常丰富的，而其中塑料包装袋算是较为主要的一种了。作为一个新的变化，塑料包装袋的设计风格也在逐渐的产生一些新的元素，个性化的特点正在逐步显现。在茫茫的商品之中，一些富想象力的商品包装往往能够更好的吸引人们的眼球，大程度实现品牌精神的传递。

With the changing trend of the times, people's aesthetic level has also changed greatly. Take the common packaging products for example, their types are also very rich, and plastic packaging bags are the main one. As a new change, the design style of plastic packaging bags is also gradually producing some new elements, and the personalized characteristics are gradually emerging. Among the vast number of commodities, some imaginative commodity packaging can often better attract people's attention and realize the transmission of brand spirit to a large extent.

分析来看，到底为何这类包装会如此的风靡市场呢?其实原因很简单，那就是因为人们对于个性话的追求日渐破切，传统的包装形式不再适应当下的市场需求，这是较为清晰的现状。

From the analysis, why is this kind of packaging so popular in the market? In fact, the reason is very simple. That is because people's pursuit of personalized words is increasingly broken, and the traditional packaging form no longer meets the current market demand. This is a relatively clear current situation.

当然，个性化的塑料包装袋离不开好的创意，这是其设计的灵魂所在。对包装设计师来说，为了更好的做到凸显个性化特点，需要更加真切的去感受，这样才能有更深刻的体会。简单来看，如果没有好的创意，那么包装作品就难以在视觉效果上给人一种刺激的感觉，也就和其他的包装无二，落入了俗套。

Of course, personalized plastic bags are inseparable from good creativity, which is the soul of their design. For packaging designers, in order to better highlight the personalized characteristics, they need to feel more truly, so as to have a deeper experience. In short, if there is no good creativity, the packaging works are difficult to give people a stimulating feeling in the visual effect, which is no different from other packaging and falls into the stereotype.

扬长避短，把握市场

Develop strengths and avoid weaknesses and grasp the market

塑料作为包装材料，有他的优点和缺点，在使用时要保证良好的应用，优点不断的发扬，尽量避免塑料瓶的缺点，减少不必要的麻烦，保证塑料瓶的更多作用和价值，促进食品工业的发展及销售方式的变革。多样化的产品包装设计愈加吸引眼球。对比好的几款产品，更能发现除了较常见的塑料瓶装，听装罐装、利乐装、玻璃瓶装设计明显增多，不少独特、方便的包装设计了消费者的青睐。

As a packaging material, plastic has its advantages and disadvantages. In use, it is necessary to ensure good application and carry forward its advantages. Try to avoid the disadvantages of plastic bottles, reduce unnecessary troubles, ensure more functions and values of plastic bottles, and promote the development of food industry and the reform of sales mode. Diversified product packaging design has attracted more and more attention. Compared with several products, it can be found that in addition to the more common plastic bottles, the designs of tinned cans, Tetra Pak and glass bottles have increased significantly, and many unique and convenient packaging designs have been favored by consumers.

消费者对于进口饮品带来的产品的“内在”口味特别，“外部”独特、便捷、人性化的包装设计的特点乐于接受与尝试。塑料瓶本身具有的多变颜色、多变外形使之相对其他包装更具个性。目前市场的个性化包装走向将影响塑料瓶的设计理念，企业将更多地在个性化研发下功夫以迎合市场的主流。

Consumers are willing to accept and try the "internal" taste of products brought by imported drinks and the characteristics of "external" unique, convenient and humanized packaging design. The changeable colors and shapes of plastic bottles make them more personalized than other packaging. At present, the trend of personalized packaging in the market will affect the design concept of plastic bottles. Enterprises will make more efforts in personalized R & D to meet the mainstream of the market.